Hello, who are researching and learning about Google search engine optimization (SEO - Search Engine Optimization). I have shared quite a few articles about Onpage SEO, SEO niche strategies, Content For SEO and the latest SEO way to top TOP Google quickly and sustainably.
If you are writing Copy Writer who DOES YOURSELF WITH IMAGE ONLY then you should look at this article by me. I will guide you how to WRITE THE SEO STRATEGY 2017 that you have to grasp. Believe me, this article has helped an informal IT guy become an obscure SEO Writer. It only takes 15 minutes for an article on SEO.
That is enough. Back to the problem today. I'm a little rampant!
You know, to have a successful SEO project, the most important factor is to research, analyze and select the ideal keyword term to help you rank the best keywords and conversion rates. From that keyword is the most optimal.
Today, AZASEO will share with you the most effective keyword SEO that you must know to be successful in any SEO project.
1) How does Google work?
We'll talk about how Google works together. Unlike humans, Google is just a smart machine, so Google can not read normal words like humans, Google can not see the colors live on the website, the more can not hear the sound. of me.
The Google Search Engine will work based on algorithms, HTML commands to understand what your content is talking about. This search engine has 3 main parts.
First is crawl from the site (Crawl) and we often call it Google BOT, Google Spider, Google search bots, search bots, search spiders, .... This process takes place. Google bot will read each of your content you, page one, explore the links in your website. Google BOT will prioritize new content so you remember to provide regular articles and then immediately report to Google to search spiders to find your web faster and more often.
Second, as an indexer, too familiar with you, the process of building databases, keywords, websites, links are taking place in this department.
Third, as a Ranking (Information Processing - Calculate - Update Rank), there will be more than 200 criteria for evaluating and ranking your site. Google will review each criterion one for the article and will rank well according to the total score you achieve.
Now you know how Google works, update information and evaluate the website and rank it. We go through the next issue.
2) What are keywords
What are keywords? The question is too normal for the SEO people. AZASEO will remind you not stick or learn more accurate information about keywords.
Keywords in SEO are a query that users perform on Google when they search for a product, service, or information that they need.
For example: When you have the need to push keywords to TOP of Google, you think right away will hire a reputable SEO services that can help you TOP RANKING keywords best. Then, you will go to Google and query with keywords:
Reliable SEO Services
Professional SEO Services
Quality SEO Services
This is the keyword for searchers, who have demand for a product, service, information that.
As for SEOer, the keyword is what they are ranking and want it TOP Google.
3) Types and types of keywords
The question is how many types of keywords and the same is the question for the keyword type. Simply put, AZASEO will answer all your questions.
Keywords consist of three main categories: brand keywords, keyword information, and keyword conversion behavior. But based on these three main types, there are several types:
Brand Keywords: These are keywords about your company's brand. Example: AZASEO , AZASI, AZAWEB, AZABOOK, NDCORP
Info Keywords: These are the keywords to find out what information a customer needs: For example: How to choose the most reputable and quality SEO service?
Q & A Keywords: These are keywords in the form of queries to find the answers that match the status of the most engaged customers. For example: TOP SEO services the most reputable website?
Product Keywords (Product Keywords): are the keywords learn information about the products of the company, such as: phone iphone 7s
Service Keywords (Service Keywords): are the keywords find out information about the services of the company, such as business: iphone world mobile
Wrong Keywords: Wrong keywords, spelled out by the user. For example: mark
Main Keywords: is the main keyword, the keyword should push TOP
Sum Keywords: is the main keyword plus one property. For example: Cheap SEO services.
Local Keywords: is the primary keyword added locally. Example: SEO Ho Chi Minh.
If we split the keyword type, we will have two types of keywords: longkey (longtail) and short (fat head).
Long keywords are short-term strategic keywords, many characters, low competition, high search volume, high cost, low SEO, easy TOP and high conversion rates.
Short keywords are low character keywords, high competition, long-term strategic, high cost, long TOP time.
One argument is that between long and short keywords, the keywords that have the highest conversion rates are quality and the best. Top SEO company MOZ has shown that the long keywords (longkey - longtail) are keywords that have the best conversion rates.
Specifically, "nike running shoes" has an average yield of 36%. These are the basics you can trust in long keywords. Focus on it, grow and occupy every corner.
You can read the article on my niche SEO strategy from 2015.
Again, the key to success for that project is the research and analysis of keywords in SEO. Even if you have good content writing skills, you have good quality backlinks and traffic, but the potential customers do not catch you are wasting your time, money and effort. mine.
Understand the product, understand the user in the field and the product or service you. Focus on customer insight, from which to put out the most ideal setkey, put all in to SEO it up. You will succeed!
5) Keyword conversion rate
You should also know how long the keyword is for maximum performance. According to statistics from MOZ, you can easily see keywords from 5-10 words that are keywords with the highest conversion rates.
Go through the process of keyword research that AZASEO summed up to you.
6) The most effective keyword research process
The first step: Self-learn about products, SEO services. You can ask your friends, who are good at it.
Think about the keyword for SEO: List all the keywords that you think will be the strength of the product or service. Similarly, you should also take note of all keyword ideas when asking a friend or an expert in a product or service for help.
Step 2: Research competitors in the field, find keywords that competitors are doing SEO and rely on which strategy to do.
The way to research the keyword of your opponent is to go to Google Search with keywords you need to do. Then see the 5 best positions. Press CTR + U to view the source view. Then hit CTR + F and search for keywords as keyword to see what keywords they are SEO.
To find out more you can go to Ahref for further study. Go to the Anchort section to see how they build. Keyword Organic? To get those data developed, plan your SEO keywords.
B3: Use the support tools to study the traffic, potential and challenges of each Keywords.
+ Google Keyword Planner
You get the keyword from your idea, then put on Google Keyword Planner to research and choose keywords to do SEO.
WATCH VIDEO FOR MORE INFORMATION
+ Google Keyword IO
Once you've got the main keyword, then you go to Google Keyword IO to find all related keywords again.
Similar to Google Keywords Ubersuggest also has similar features.
+ Google Trends
Keyword research on Google Trend is extremely effective, you will grasp the trend of what users are looking for, search for what keywords in the field.
+ Overture Keyword Selector
+ Keyword Analyzer
+ Google Suggestion
+ Google Insight Search
B4: Synthesize all the keywords found to form a group of Keywords. Generate keyword map. Then build the next SEO plan.
Once you have the entire keyword to do SEO. Build a keyword map, each keyword will match the URL. Level 1 keywords are word, level 2 and level 3. Here you will have a complete SEO plan.
You can refer to more articles - Which Onpage Elements Need To Be Optimized In This Article!