Hello, who are researching and learning about Google search engine optimization (SEO - Search Engine Optimization). I have shared quite a few articles about Onpage SEO, SEO niche strategies, Content For SEO and the latest SEO way to top TOP Google quickly and sustainably.
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If you are writing Copy Writer who DOES YOURSELF WITH IMAGE ONLY then you should look at this article by me. I will guide you how to WRITE THE SEO STRATEGY 2017 that you have to grasp. Believe me, this article has helped an informal IT guy become an obscure SEO Writer. It only takes 15 minutes for an article on SEO.
That is enough. Back to the problem today. I'm a little rampant!
You know, to have a successful SEO project, the most important factor is to research, analyze and select the ideal keyword term to help you rank the best keywords and conversion rates. From that keyword is the most optimal.
Today, AZASEO will share with you the most effective keyword SEO that you must know to be successful in any SEO project.
We'll talk about how Google works together. Unlike humans, Google is just a smart machine, so Google can not read normal words like humans, Google can not see the colors live on the website, the more can not hear the sound. of me.
The Google Search Engine will work based on algorithms, HTML commands to understand what your content is talking about. This search engine has 3 main parts.
Now you know how Google works, update information and evaluate the website and rank it. We go through the next issue.
What are keywords? The question is too normal for the SEO people. AZASEO will remind you not stick or learn more accurate information about keywords.
Keywords in SEO are a query that users perform on Google when they search for a product, service, or information that they need.
For example: When you have the need to push keywords to TOP of Google, you think right away will hire a reputable SEO services that can help you TOP RANKING keywords best. Then, you will go to Google and query with keywords:
Reliable SEO Services
Professional SEO Services
Quality SEO Services
This is the keyword for searchers, who have demand for a product, service, information that.
As for SEOer, the keyword is what they are ranking and want it TOP Google.
The question is how many types of keywords and the same is the question for the keyword type. Simply put, AZASEO will answer all your questions.
Keywords consist of three main categories: brand keywords, keyword information, and keyword conversion behavior. But based on these three main types, there are several types:
If we split the keyword type, we will have two types of keywords: longkey (longtail) and short (fat head).
Long keywords are short-term strategic keywords, many characters, low competition, high search volume, high cost, low SEO, easy TOP and high conversion rates.
Short keywords are low character keywords, high competition, long-term strategic, high cost, long TOP time.
One argument is that between long and short keywords, the keywords that have the highest conversion rates are quality and the best. Top SEO company MOZ has shown that the long keywords (longkey - longtail) are keywords that have the best conversion rates.
Specifically, "nike running shoes" has an average yield of 36%. These are the basics you can trust in long keywords. Focus on it, grow and occupy every corner.
You can read the article on my niche SEO strategy from 2015.
Again, the key to success for that project is the research and analysis of keywords in SEO. Even if you have good content writing skills, you have good quality backlinks and traffic, but the potential customers do not catch you are wasting your time, money and effort. mine.
Understand the product, understand the user in the field and the product or service you. Focus on customer insight, from which to put out the most ideal setkey, put all in to SEO it up. You will succeed!
You should also know how long the keyword is for maximum performance. According to statistics from MOZ, you can easily see keywords from 5-10 words that are keywords with the highest conversion rates.
Go through the process of keyword research that AZASEO summed up to you.
The first step: Self-learn about products, SEO services. You can ask your friends, who are good at it.
Think about the keyword for SEO: List all the keywords that you think will be the strength of the product or service. Similarly, you should also take note of all keyword ideas when asking a friend or an expert in a product or service for help.
Step 2: Research competitors in the field, find keywords that competitors are doing SEO and rely on which strategy to do.
The way to research the keyword of your opponent is to go to Google Search with keywords you need to do. Then see the 5 best positions. Press CTR + U to view the source view. Then hit CTR + F and search for keywords as keyword to see what keywords they are SEO.
To find out more you can go to Ahref for further study. Go to the Anchort section to see how they build. Keyword Organic? To get those data developed, plan your SEO keywords.
B3: Use the support tools to study the traffic, potential and challenges of each Keywords.
+ Google Keyword Planner
You get the keyword from your idea, then put on Google Keyword Planner to research and choose keywords to do SEO.
WATCH VIDEO FOR MORE INFORMATION
+ Google Keyword IO
Once you've got the main keyword, then you go to Google Keyword IO to find all related keywords again.
Similar to Google Keywords Ubersuggest also has similar features.
+ Google Trends
Keyword research on Google Trend is extremely effective, you will grasp the trend of what users are looking for, search for what keywords in the field.
+ Overture Keyword Selector
+ Keyword Analyzer
+ Google Suggestion
+ Google Insight Search
B4: Synthesize all the keywords found to form a group of Keywords. Generate keyword map. Then build the next SEO plan.
Once you have the entire keyword to do SEO. Build a keyword map, each keyword will match the URL. Level 1 keywords are word, level 2 and level 3. Here you will have a complete SEO plan.
You can refer to more articles - Which Onpage Elements Need To Be Optimized In This Article!
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7) Keyword selection formula, simple and effective
With the KBATL formula you can easily find the keyword, where K, B, A, L, T are:
Keyword - Key words for products / services that need SEO.
Brand - Brand products / services.
Adjective - Nature
Local - Location
Brand: Samsung, iphone, sky, ...
Adjective: premium, genuine, cheap, best, durable, class, ...
Target Audience: for men, for ladies, for gentlemen, for ladies, ...
Local: HCM, Ho Chi Minh City, Hanoi, Hanoi, District 1, District 3, District 5
=> You will have a series of keywords like "phone iphone genuine male district 1", "cheap samsung phones for female hcm" ... and countless other queries.
Here you seem to grasp the way to create keywords right?
Now let's move on to evaluating the difficulty of the keyword.
Based on the actions of each query (active or passive queries)
Intent to purchase includes the words: purchase, sale, evaluation, promotion, ...). These are customer inquiries that are very desperate to buy because its hardness is high.
In the buying decision phase: top 10, cheap, best, quality, prestige, ... the key of these queries do not need
Passive query: how do I, how to, instructions, .... what is, self study, i want, i need, how to do
+ Based on google Keyword Planner
Get Google Keyword Planner to see how competitive the keyword and search volume will know the keyword keyword.
Research Keyword Rivaling Are SEO
Search keywords and see TOP 5 strong opponents like? From there, select a keyword wisely.
AZASEO has shared with you how to choose keywords SEO as well as keyword selection guide What SEO before and after. Hope these shares will be of value to you.